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We are all about quality

TruVic Consumer (Pvt) Ltd. is a personal care products importing, and supply & distribution company incorporated and maintaining its Head Office in Sri Lanka. TruVic Consumer (Pvt) Ltd is a subsidiary of TruVic Pharmaceutical Private Limited which is a leading pharmaceutical company in Sri Lanka.

TruVic Consumer strives for excellence in delivering the best personal care products & services to regional markets through an expanding supply & distribution operation network through experienced local regional distributors island-wide.

We have the potential & capacity to market high-quality personal care products in all key chains in general trade and modern trade outlets. We excel in marketing the right product in the right outlet in optimal quantities with eye-level visibility management, ensuring maximum productivity is reached.

Vision
Mission

Enrich human lives to find true potential through personal grooming & care.

To provide innovative, quality, and time-tested cosmeceutical solutions that are accessible to the common person.

  • HONOURABLE WINNER

    “Honourable winner" emphasizes the importance of winning or achieving success while maintaining honor, integrity, and ethical conduct. In this context, the "winning" part is all about achieving goals in the right spirit”

  • CUSTOMER OBSESSION

    “At TruVic Consumers, customer obsession isn't just a value; it's our driving force. We go above and beyond to understand our customers' needs and desires actively listening to customer feedback. Our commitment to providing exceptional customer service is unwavering, and we believe that every interaction is an opportunity to create a positive and memorable experience”

  • QUALITY AND INTEGRITY

    "Quality & Integrity are the cornerstones of our foundation. We are steadfast in upholding these values. Our commitment to excellence is reflected in the products we offer, as we believe in delivering nothing less than the best. Integrity guides our every decision and action, ensuring transparency, honesty, and trust in all our endeavors we encounter."

  • COLLABORATIVE SPIRIT

    “We believe in the power of teamwork and open communication, both within our organization and in our partnerships with customers and associates. This spirit drives innovation, mutual support, and co-creation of products that customers love”

OUR VALUES

we spread around

Our Network

Our ERP system partner is TOPbookkeeper – which facilitates sales automation. Our accounting and data management systems are linked with real-time data from all regional distributors island-wide, as well as to the supply chain, warehouse, and MIS at the main office which helps our planning process become more accurate and efficient. 

We work with local business partners, advertising agencies, and research teams focusing on existing and future business developments.

Authorized Distributor of
Asset 2

Truvic Consumers has experienced steady growth and recently embarked on an exciting expansion by securing the exclusive distributorship for BEVERLY HILLS POLO CLUB Men's and Women's Deodorants and perfumery range, originating from the UK and FRANCE,

moving forward together

Meet our team

Directors
Palitha Thenuwara

Palitha Thenuwara

MD
TRUVIC PRIVATE LIMITED
TRUVIC CONSUMER PRIVATE LIMITED

  • With over 30 years of experience.
  • Director of International Marketing & Sales in pharmaceuticals, excelling in international marketing and sales across 17 countries. A proven visionary people leader, strategic thinker and exceptional executor
  • Founded TRUVIC Private Ltd for Pharmaceutical distribution in 2018.
  • 14+ years of Healthcare & FMCG Field Sales Management experience.
Rasika Thenuwara

Rasika Thenuwara

DIRECTOR – HUMAN RESOURCES
TRUVIC PRIVATE LIMITED
TRUVIC CONSUMER PRIVATE LIMITED

  • Played a central role as the Director Human Resources in driving people engagement, staff welfare, employee events and celebrations on rewards & recognition.
  • As a Shareholder/Director of TruVic Private Limited and TruVic Consumer (Pvt) Ltd, actively contribute to board discussions and play a vital role in enhancing employee motivation, welfare, and knowledge development.
Leadership Team
Ravi De Coonghe

Ravi De Coonghe

CHIEF EXECUTIVE OFFICER
  • A passionate professional leader in FMCG & Consumer Healthcare (FMCH) industries with a knack for creating and transforming Brands, Businesses and People’s lives for better.
  • Count 25+ years experience in top MNC’s and blue chip local companies.
  • Director of Marketing - Glaxosmithkline.
  • VP Marketing & Sales - CEAT Kelani.
  • Group Head of Marketing & Sales - Prima.
  • Head of Expert Marketing- Fonterra.
Thusitha Rathnayake

Thusitha Rathnayake

MANAGER – OFFICE ADMINISTRATION
  • Having over 14 years of experience in Administration Functions.
  • 3 years overseas experience working in Cambodia business in setting up the processes and office operations.
Selladurai Bartheeban

Selladurai Bartheeban

BUSINESS DEVELOPMENT MANAGER
  • Having over 20 years of experience in Sales in Cosmetics industry.
  • Successful career journey from Sales Representative to Sales Manager.
  • Successful career journey from Sales Representative to Sales Manager.
Kelum Ariyawanshe

Kelum Ariyawanshe

MANAGER KEY ACCOUNTS AND MODERN TRADE - GT
  • Having over 09 years of experience in Sales Field (FMCG).
  • Successful career journey from Sales Representative to Field Manager
moving forward together

Meet our team

Directors
Palitha Thenuwara

Palitha Thenuwara

MD
Rasika Thenuwara

Rasika Thenuwara

DIRECTOR – HUMAN RESOURCES
Leadership Team
Ravi De Coonghe

Ravi De Coonghe

CHIEF EXECUTIVE OFFICER
Thusitha Rathnayake

Thusitha Rathnayake

MANAGER – OFFICE ADMINISTRATION
Selladurai Bartheeban

Selladurai Bartheeban

BUSINESS DEVELOPMENT MANAGER
Kelum Ariyawanshe

Kelum Ariyawanshe

MANAGER KEY ACCOUNTS AND MODERN TRADE - GT

We love to hear from you

If you have any questions about our products and services you always welcome to talk to us